Over fifteen years’ experience across UX, UI, product strategy, and venture building, with deep expertise in fintech and regulated environments. As a flexible T-shaped design generalist, I’ve led cross-functional teams, built design practices from scratch, and delivered measurable impact across startups, scale-ups, corporates, and institutions.
Originally from the UK, I’ve worked across Australia and New Zealand since 2012, both in person and remotely. In January 2026, I returned with my young family to Wales and am now focused on opportunities closer to home. I’m passionate about helping mission-driven teams move fast, design responsibly, and build products that scale. If you’re working on something exciting, reach out and let's chat! 🤙
UX and CX research
Product management
Ideation and validation
Roadmap prioritisation
Business model design
Agile methodologies
Information architecture
Experience design
Interface design
Visual design
Design systems
Rapid prototyping
Front-end development
Usability testing
Creative direction
Workshop facilitation
Stakeholder management
Hiring and onboarding
Team leadership
Coaching and mentoring
Design operations

Product & Design Consultant
Current

Senior Product Designer
2023

Founder
2017

User Experience Lead
2016

User Experience Consultant
2015

Design lead
2014

Design lead
2013

Digital Designer
2010

AI and Agile methods are revolutionising what designers and small teams are achieving

Don't build the Taj Mahal when all you need is a tent (it's gunna be a great tent!)

Make a plan and drive progress by delivering smaller, faster steps

Humans need narratives, not just data - facts tell, stories inspire

Tight collaboration keeps us aligned and turns a vision into reality

Big ideas fuel ambition, inspire innovation, and gives meaning to what we do

Ask why, make it happen, measure outcomes - remember why we're here. Let's go!
